Our Mission and Values
TODAY’S CHILDREN, TOMORROW’S ADULTS
Let’s be honest: sometimes it’s hard for us parents to communicate with our children. Who hasn’t found themselves discouraged by the trite but famous “good” when we ask the question: “How was your day at school?”
If we talk about sensitive subjects, things get even more complicated. We have the feeling that we are not prepared to talk about serious or even taboo subjects, because we, as parents are wrongly afraid of saying too much, not enough or not having the right words.
The escape route is often the famous “you are too young to understand”. However, we know that, like us at their age, children will manage to find an answer, wrong or right, to their question.
At Yékrak, we have imagined a psycho-educational, playful and above all customisable book for children, which allows them to open up a dialogue on difficult subjects in a healthy family setting.
Through our customisable book, we want to provide parents with an innovative tool to strengthen their courage and self-confidence in their parenting.
The Yékrak adventure started a few years ago when a relative of the founder, then 3 years old, learned that she was “different” because she was mixed race. Children are not bad by nature but at school we learn to read and count but not enough to live together and in harmony because of lack of time and means. Moreover, parents do not always have the keys to do this either!
He wondered about the most appropriate way to address this sensitive issue with children and parents, as he himself was (and still is) a father of two mixed-race children.
A book unique to each child was quickly the preferred choice because personalisation facilitates identification for greater impact. In fact, the personalisation of the hero makes it possible to create a playful story in the image of the child and allows him to project himself more easily. Moreover, the book is a medium that has always allowed the creation of a link between adults and children.
This is how Yékrak was born!
AN ECO-RESPONSABLE APPROACH
An native Indian proverb says that we do not inherit the Earth from our ancestors; we borrow it from our children. We strive to reduce our carbon footprint by having our printing plant in France and more precisely in Normandy. It has the “Imprim’vert” label which guarantees an ecological approach as well as a desire to have less impact on our environment. Moreover, the packaging in which the personalised book is sent is made from 70% recycled materials.
Because we want to go further than selling personalised children’s books and because we want to have a real social and environmental impact, we will donate 1% of our turnover to an organisation working to protect the environment.
Behind the young Yékrak structure is a team whose ambition is to help adults to open dialogue and to educate children in a positive and fun way. That's why we need you to help us become better known!
CEO and author
The project's big-hearted jack-of-all-trades and father of two young children. Grégory has lived in three different European countries over the past decade, giving him the opportunity to be even more open-minded. He has been a children's literature fan since he was a child, and had the Three Robbers, Mafalda or Billy & Buddy on his bedroom floor. A few years ago, his two children were one of the sources of inspiration for the creation of this project. He is a great optimist at heart and he hopes that this book will help to bring positive and caring education into the home and why not create a better world.
With a passion for design and an artist mother, Mariola has loved the art world since childhood. Over the years, preferring the mouse to the paintbrush, she studied design, directing her career towards the world of corporate graphics, branding and editorial. She is always looking to learn, improve and perfect herself with new challenges and forays into other fields.
Dunay is a psychologist and psychotherapist with a long career in the field of childhood and adolescence. She loves stories and reading them with children because these moments are opportunities to talk about many subjects, sometimes complex ones. It also creates spaces for dialogue, love of life, problem solving and idea creation.
Estelle is a freelance illustrator from Nantes. Her values being turned around nature, pedagogy and the playful aspect, she does not hesitate to join the Yekrak project, by realizing the illustrations.